This project focused on designing exclusive reserved parking spaces for KRUNGSRI PRIVATE BANKING and KRUNGSRI EXCLUSIVE customers at leading department stores in Bangkok. The primary objective was to create a parking experience that reinforces the brands' sophisticated positioning and exclusivity.
The design aimed to achieve a high-end aesthetic that aligns with the brand identity and resonates with its discerning clientele. The challenge was to transform typically unappealing and dimly lit parking areas into visually striking and welcoming spaces. This involved not only the aesthetic design but also carefully considering the functional aspects of parking, ensuring seamless usability and convenience for customers. The project encompassed the creation of design concepts, detailed construction drawings, and on-site supervision of the construction process. The resulting parking spaces stand out within the department store parking lots, effectively communicating the exclusivity and superior service offered by KRUGNSRI PRIVATE BANKING and KRUNGSRI EXCLUSIVE.



