Following the merger of Bank of Ayuthaya with the MUFG group, this project involved the development of a comprehensive Corporate Identity Manual. The integration of the "MUFG" name into the Krungsri logo necessitated a thorough review and standardization of the brand's visual identity.

The primary objective was to create a clear and user-friendly guide that defines the correct usage of all brand elements, including the logo, color palette, visual imagery, language tone, graphic elements, and grid structures across all communication materials. This manual serves as a single source of truth, ensuring consistent brand representation by all stakeholders.

The key challenge was to distill complex information into an easily digestible format, reflecting the brand's core concept of "Make Life Simple." The manual needed to be both comprehensive and accessible, providing clear guidelines while avoiding unnecessary complexity. This project successfully established a robust framework for maintaining brand consistency and clarity across all platforms and applications.