This project involved a comprehensive rebranding of Bosisto's, a heritage brand established in 1896. The primary objective was to revitalize the brand for a contemporary audience while preserving its esteemed history and inherent brand equity.

Key challenges included modernizing the brand identity while ensuring instant recognition of the iconic parrot logo and maintaining the brand's signature color palette of red, green, and yellow. Our scope encompassed the design of a new logo, guidelines for its application across various media, development of a comprehensive brand graphic system, and the creation of new packaging designs for existing and upcoming product lines. The rebranding successfully modernized Bosisto’s and refreshed brand identity that resonates with a new generation of consumers while honoring Bosisto's rich heritage.