This project involved a comprehensive brand refresh for Style Bangkok, Asia's premier lifestyle and fashion trade show. The primary objective was to modernize the brand identity to align with current global design trends and attract an international audience of buyers and designers.

Key challenges included maintaining brand recognition while introducing a contemporary aesthetic and developing a comprehensive brand manual to ensure consistent brand application across various platforms and by agencies worldwide. The scope of work included a redesign of the logo, the creation of a new brand graphic system, the establishment of a consistent typography style, and the development of a comprehensive brand identity manual. The refreshed brand identity successfully positioned Style Bangkok as a leading international platform for the fashion and lifestyle industry, while maintaining brand equity.