This ongoing project involves the development and execution of annual New Year Gift Campaigns for Bank of Ayuthaya (Krungsri). Each year, a unique campaign theme is established, and a comprehensive range of design deliverables are created, including graphic themes for calendars, notebooks, wishing cards, and gift packaging. The project also encompasses the design of engaging displays for showcasing the gift collection to internal bank employees and the creation of supporting communication materials to promote the campaign. Furthermore, this role involves collaborating closely with artists and production suppliers to ensure the successful realization of the design vision within budgetary constraints and production limitations.

The goal of these campaigns is to create attractive and meaningful merchandise that effectively communicates the campaign theme, reflects the bank's brand identity and values, and conveys sincere appreciation to Krungsri's valued customers. This project demonstrates a consistent ability to deliver high-quality design solutions within a challenging and dynamic environment, successfully meeting the evolving needs of a major financial institution.