A complete brand identity design for Hemhey, a cannabis product line aimed at capturing the attention of a new generation of consumers. The scope of work included logo design, brand guideline creation, and packaging design.

The primary objective was to establish a vibrant and engaging brand presence in a market where cannabis products can sometimes face negative perceptions. We aimed to position Hemhey as a modern, delicious, fun, and healthy option, moving away from traditional stereotypes. A key challenge was conveying a sense of vibrancy, playful fun, and a no-fuss attitude, while also addressing potential sensitivities surrounding cannabis products. The branding needed to be approachable and appealing, emphasizing the positive aspects of the product experience.